Address the nation
Mexicans have heard the same promises over and over again from presidents, all of them claimed to be fighting against the war on drugs - but have they really or is El Chapo one of them too in a way.
Address the nation
Mexicans have heard the same promises over and over again from presidents, all of them claimed to be fighting against the war on drugs - but have they really or is El Chapo one of them too in a way.
Address the nation
Mexicans have heard the same promises over and over again from presidents, all of them claimed to be fighting against the war on drugs - but have they really or is El Chapo one of them too in a way.
Mexicans can’t agree on wether “quesadilla” means with or without cheese.
A campaign to launch Google Home in Mexico by showing how the product can adapt to Mexican’s wit; wether it’s answering a national debate around the word “quesadilla” or using it to turn off the TV to win a video game.
Mexicans can’t agree on wether “quesadilla” means with or without cheese.
A campaign to launch Google Home in Mexico by showing how the product can adapt to Mexican’s wit; wether it’s answering a national debate around the word “quesadilla” or using it to turn off the TV to win a video game.
Young Lions Mexico 2018
Film, GOLD
BRIEF.
In Mexico, the word “moreno” is used to refer to individuals of dark skin tones in a negative way. Cerveza Victoria wanted to make Mexicans proud of their skin color again.
SOLUTION.
Everyone goes to the beach for a tan,
feel proud of always being "moreno".