Spot the heart.
CONCEPT & CREATIVE CAMPAIGN DEVELOPEMENT
Out of all the skills listed on this page, this is the one I work hardest on, always interested in finding new angles and ways to communicate something, anything.
Out of all the crew, gaffers always seem to marvel me with the way they treat light and make anything beautiful or ugly, being on set and watching them do their thing is one of my favorite activities in advertising.
Last year, it took me on a crazy 4 day shoot in the Amazon Rainforest and I recently discovered that some of the footage for the show's campaign ended up being part of the official trailer.
Growing up I played "time machine" with an empty egg carton.
Although I lost my programming skills just when I finished college, I'm glad I still know the basics and can communicate through this language - I will not be the one programming, but I understand enough to find solutions.
Some of the ideas that I feel proudest of have never seen the light - like a time converter I imagined could connect people with the planet, once they understood the difference of time perception when you're on Instagram vs nature.
ONLINE & OFFLINE MEDIA
I switched to a "digital" agency just in time for the social media hype and it feels good to know how to move around both "traditional" and "digital" advertising.
Some how I ended up in event planning projects and I've learned a lot on how brands can create wonderful experiences and everything that goes behind every photo opportunity, keynote and invite.
I've also been part of planning a couple of close weddings and those have been challenging as well.
I've never been as nervous as the day I presented the Intimate Words project at the 2015 Iberoamerican Congress on Orality & Culture at UNAM (one of the most prestigious universities in Latin America) and thanfuly, it went great. Since then, every talk has been easier.
For a while there I thought great advertising needed to be about social work, but I then learned that it can be fun and entertaining too, like in the good ol' days - without the stereotypes.
Having Netflix as a client opened my eyes to see advertising's full potential on entertainement.